2020 has been an intriguing year with the effect of COVID-19 and its multifaceted impact on all spheres of life, both positively and negatively. While the negative impacts of COVID-19 cannot be underplayed, it has also played out positively in accelerating digital adoption journey across divides, fostering re-thinking of business models to serve the insatiable taste of consumers. Above all, brings to fore the resilience spirit in all of us, hence, we all survived the